P3 Creative Brief :: Final

p.s. Thumbnails/storyboards and illustrator files will be uploaded SOON! Just currently struggling with grad show related stuff first =( But for now, here is the final brief to skim…

Working Title:
10 Seconds of Your Life (that you’ll never get back)

Overview:
In order to present the student projects for the “10 Second Leader” from the winter term semester of 2007, the theme of the DVD menu/chapters is focused on the significance of 10 seconds to any individual. The title, “10 seconds of your life (that you’ll never get back)” mocks the fact that these projects are approximately 10 seconds in length and takes only a brief moment of your time to view. However, in reality, it obviously took more than a mere 10 seconds to actually create and design, and though the theme pokes fun at irony, those who have worked closely for and with these projects will actually appreciate every second spent working and viewing. So yes, it is 10 seconds within your life that you’ll never get back, some will argue that it was time well wasted, while others can say that it was time well spent.

Goals and Objectives
The main goal for this project was to have fun with the theme and to reflect the various mindsets that both students, instructors and spectators can sometimes overlook when it comes to projects such as this. Overall, my objective was to present something that wouldn’t come off as ridiculing, but rather as humorous and slightly subjective. Especially since this is the end of the year, despite the stress and workload, I wanted to add some humor by bluntly mocking the concepts of time, effort and appreciation.

Audience
Students, profs, and anyone who can relate to the theme.

Key Message
Ten seconds may seem short, it is up to you as an individual to make the most out of it. It is true that you’ll never get that brief period of your life back, so make it count (and in this case, “count down”…lol)

Content Planning
The content will introduce a random creature, something that I honestly whipped up one day while doodling in my sketch book. He personally represents ‘procrasination’ and the feelings of ‘time’ becoming lost and unrecoverable (creature will be snoozing, stall at times, show little enthusiasm, and becomes grouchy after its awakened and ends up attacking/charging at the viewer, etc). The video clips after each transition will be organized in 3 pages (about 5 vids on each). Also, rather then list the videos by the designer’s name, they are listed by the “title” of the actual projects in no specific order. This will entice the viewer to select videos by titles that spark their interest or based on curiousity…whatever the reason, the viewer will be making a conscious decision on how they are spending their next “10 seconds” and whether they are aware of it or not, will partially factor how they form their expectations towards each clip. Will it be worth the time or just another 10 seconds wasted?

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DVD Menu Inspirations


“Sin City” DVD Menu


“X-men Triology” DVD – 2006


“Force Theory Press Kit” DVD – 2006


“Spider-man 3″ Movie DVD (Disc one) – 2007


“Resident Evil: Extinction” Movie DVD – 2007


“Alvin & The Chipmunks” Movie DVD – 2007

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Where’s Project 2?

Partnered with the lovely miss Ashley Choi, all group process work will be uploaded onto her blog. Please redirect yourselves to the link below to see our fan-tab-u-lous concepts, research and preliminary ideas which address the universal question, “Why Customer Service SUCKS

CLICK ME! I SWEAR I’M NOT SPAM!

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10 Second Leader: Eraser Bits Meet Chicken Scratch

Design Statement:

The video, entitled, “Eraser Bits Meet Chicken Scratch”  conveys the frustration that occurs when one encounters a creative block. The count down contributes to the pressure that is presented in the circumstance, where even though each number becomes more visually elaborate and stylized, the ideas still don’t seem to be the right solution and becomes erased. As the paper gets crumbled, eraser bits collect, and the final result is nothing but mere chicken scratchings. By the time the individual reaches  the number three, the number is drawn similarly to the ten, which was the first attempt to begin with thus symbolizing how we tend to circle back whenever we feel stumped on fresh ideas. The ending shows the three getting ferociously crossed out, and the clip ends off with the person simply in thought, tapping their pencil, but unfortunately never actually presents a final result or solution which is intended so that the audience is left equally unsatisfied.

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Creative Brief :: Final

Working Title:
Eraser Bits Meet Chicken Scratch

Overview:
The idea plays on the concept of having a writer’s block and having the challenge to come up with a final product, only to go through a sequence of trial and error. The numbers will be written in pencil in an assortment of creative ways, only to be erased with a regular pink gum eraser and to have the next following number be written, and erased again. To add a climax, the erasing will become harsher as the numbers count down, leaving evidence of previous failed attempts (pink skids and pencil indents on the paper, the growing amount of eraser bits on the working surface, crumbled up paper balls, etc). By the time it reaches to the number “3″, the number will be roughly crossed out by the pencil itself.

Goals and Objectives
I want to convey a sense of frustration within the little time that is permitted for the video clip. The objective is to show feelings of disatisfaction and failure to produce a desired outcome, where the count down acts as a loss of time and accumulating pressure that only feeds the frustration.I want the user to feel the frustration, where they almost yearn for a finalized outcome but never recieve it when the screen goes black after the number “3″. This is relevant to the parameters of the project and would be a challenge to convey in a stop motion technique. I want to play with timing, sequencing and other factors related to the output.

Audience
Anyone who has ever experienced a frustrating moment to finish something and to the creative individuals whom have encountered a creative block. The content of the video itself should relate to the audience on a personal and/or relative level.

Key Message
Don’t let frustration consume you, or you will never get the results you want. The more you focus on being stuck, the deeper you will sink into the sandpit.

Content Planning
The content will consist of a pencil and a hand using the tools to interact with other objects to attempt a creative output. The other objects include: paper (application for creativity), eraser (trial and error) and the desk (working environment).

Schedule
Jan.21 – Do photoshoot
Jan.23 – Edit photos, filterize
Jan.24 – Create video test outputs
Jan.27 – Upload final version onto youtube, write statement, dvd
Jan.28 – Submit and present project

Bibliography & References
N/A

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Creative Brief :: Idea #2

Working Title:
- Pocket Crap

Overview:
The concept is as straight forward as its title, where the subject is about ‘pocket crap’. What is pocket crap? Well, it’s random things we find and forget we had in our pockets…reciepts, keys, coins, gum, condoms, etc. But imagine what sort of surreal things that we could possibly find in one’s very own pocket?

Goals and Objectives
The goal is to have fun by creating an amusing video about something as random as pocket crap. It’s something that many of us don’t even think about it, but imagine just what sort of garbage/crap someone may be carrying in their pockets all day!

Audience
A youth audience, ranging from 15-24 yrs of age, both male and female. The objects being pulled out of the pocket will be items that they can identify and would recognize.

Key Message
You never know what to expect!…or just what a simple pocket can hold.

Content Planning
The video will have a stop motion sequence of clips, zoomed up on someone’s pocket as they are pulling out all of their random crap that has collected inside of it. On each item, there will be a number on it, where it will count down as the person pulls each object out from their pocket. But to make it slighly comical, the items that are being pulled out will start off as something that would be expected, but soon will appear more and more unimaginable and bizarre. These items will be things that you would not picture to be in an average person’s pocket, like for instance: a soup can, a very long ruler or even a potted flower (similar to a bunch of circus clowns all crowding out of a tiny little clown car).

Schedule
Coming soon

Bibliography
Coming Soon

Visual/Conceptual References
Coming Soon

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Creative Brief :: Idea #1

Working Title:
- Creative Block
- Eraser Bits

Overview:
The idea plays on the concept of having a writer’s block and having the challenge to come up with a final product, only to go through a sequence of trial and error. The numbers will be written in pencil in an assortment of creative ways, only to be erased with a regular pink gum eraser and to have the next following number be written, and erased again. To add a climax, the erasing will become harsher as the numbers count down, leaving evidence of previous failed attempts (pink skids and pencil indents on the paper, the growing amount of eraser bits on the working surface, crumbled up paper balls, etc). By the time it reaches to the number “3″, the number will be roughly crossed out by the pencil itself.

Goals and Objectives
I want to convey a sense of frustration within the little time that is permitted for the video clip. The objective is to show feelings of disatisfaction and failure to produce a desired outcome, where the count down acts as a loss of time and accumulating pressure that only feeds the frustration.I want the user to feel the frustration, where they almost yearn for a finalized outcome but never recieve it when the screen goes black after the number “3″. This is relevant to the parameters of the project and would be a challenge to convey in a stop motion technique. I want to play with timing, sequencing and other factors related to the output.

Audience
Anyone who has ever experienced a frustrating moment to finish something and to the creative individuals whom have encountered a creative block. The content of the video itself should relate to the audience on a personal and/or relative level.

Key Message
Don’t let frustration consume you, or you will never get the results you want. The more you focus on being stuck, the deeper you will sink into the sandpit.

Content Planning
The content will consist of a pencil and a hand using the tool to interact with other objects to attempt a creative output. These other objects include: paper (application for creativity), eraser (trial and error) and the desk (working environment).

Schedule
Coming soon

Bibliography
Coming Soon

Visual/Conceptual References
Coming Soon

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Inspirations

Inspirations From Class Weblog

Out of all of the links posted on the class weblog, I really enjoys exploring the works by Prologue Films. I specifically was interested with their TV openings, where such examples like “Veronica Mars” incorporates both film and illustration mediums to animate into a video clip. I felt that in doing so, it gave a nice contrast for the opening credits and episode clips.

Other Video Inspirations:

The video below is a time based video illustrating a tetris game made up of human bodies in an auditorium to form moving tetris blocks. It is entitled, “Human Tetris” and was created by PROJECT GAMEOVER. The video consists of 88 volunteers arranged in a stop motion technique, using about 880 photos, all shot within a 4.5 hr span in order to produce a 2:38 minute video sequence.

For more examples of their work, CLICK HERE

I find this example really inspirational because it shows how creative one can be with stop motion (frame by frame) and the potential you can have with a sequence of photos. The sounds used to animate the video was sort of annoying (I wish they had used the actual video game track instead of some guy’s voice), which also goes to show that sound clips really do make a difference in an animated video and the user experience. This is also another bonus for me because the content rocks! Who doesn’t love Tetris? It’s a classic!

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